Sisley's Shocking Ad Campaign

Parisian clothing brand Sisley has a history of using provocative adverts that are sure to catch everyones attention and maybe even make you cover your eyes. One of the Sisley's most controversial adverts featured two dazed models pretending to snort a white stringy dress that looks a lot like cocaine. Which some models are well known for doing. They look strung out, with their eyes rolled to the back of their heads in thick black eyeliner and thight party dresses.

The way this campaign has been shown, it could be seen in lots of different ways. To me it looks as if it is saying fashion is addictive, like drugs. I beleive that if it was just adults looking at the campaign it wouldnt be such a problem as we no the right and wrongs. But chlidren see these campaigns, and what they are seeing is awful. It comes across as if all models are cocaine addicts and by putting it on a fashion campaign which children are likely to look at it could come across to them that drugs are ok. Also the models are 'tipically' skinny, like most models in the industry. As we know many youngsters look up to the models, see them as idols and wish to be as skinny as them. By seeing models look as if they are doing drugs, youngsters may think this is the way to get skinny and do them themselves.