Communication in Fashion - Prada, New York

A great example of how a brand can be well communicated to its customers by the use of design and innovation of the layout of a store is the Prada store, New York. The random placings of mannequins, shoes, clothing and accessories make the store feel more like an art gallery rather than a high fashion store. This reflects the brand really well as its giving out a sense of adventure and curiosity to the customers which Prada themsleves would like to achieve when people are wearing thier garments.

The two floors are connected with a half-pipe wooden curve made of exotic zebrawood. Formerly a branch of the Guggenheim Museum, it is now a museum/gallery of exquisite products available to those who have the means to indulge...pairs of shoes on each stair step draws your attention and keeps you moving on to the next. Many people pass through simply to experience the fabulousness inherent in just being there.